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Founders: The Holy Trinity—Time, Energy, and Money

Writer's picture: Saket DeshmukhSaket Deshmukh


Being a founder is like running a three-ring circus—except you’re the ringmaster, the clown, and the lion tamer all at once. Your survival kit? Time, energy, and money. Crack this trifecta, and you’ll go from chaos to control. Here’s how to work these three like a boss.



What is Energy, Anyway?

In physics, energy is the ability to do work. For founders, it’s the secret sauce that powers your I’ll-sleep-when-I’m-rich mentality.

Energy is:

  • Mental clarity to solve problems faster than your competitors.

  • Physical stamina to keep sprinting through those once in a while 12-hour days.

  • Emotional resilience to pep-talk your team when the going gets tough (or when the server crashes).

No energy? No progress. It’s like trying to code with a dead laptop—good luck with that.



1. Money Buys Time (and Your Sanity)

“Everyone has the same 24 hours” is the biggest lie since this won’t take long. Founders know money buys time.

Hire people to handle the things you hate—bookkeeping, inbox decluttering, or designing that one logo variation for the 20th time. Spend your saved hours on CEO-level moves: closing deals, building strategy, or finally eating something other than coffee. Money can’t buy happiness, but it can buy you time—and that’s basically the same thing.



2. Investing Money Creates More Money

Here’s the deal: Money sitting idle is like a co-founder who naps through meetings—useless.

Invest wisely. Hire top talent, upgrade your tools, or put cash into marketing campaigns that scream “unicorn potential.” Every dollar should hustle harder than you do. The returns? More resources, more time, and more runway to grow. It’s compounding, founder-style.



3. Time Creates Energy

Clearing your schedule doesn’t magically refill your energy tank. You’ve got to put in the work.

Carve out time for sleep, workouts, or whatever keeps you sane. A drained founder is a distracted founder, and distracted founders don’t build unicorns—they build chaos. Remember, time invested in recharging pays off in sharper decisions and faster progress.



4. Energy is Your Superpower

Energy isn’t just fuel; it’s your productivity cheat code. It turns “how is this even possible?” into “done and dusted.”

With energy, you:

  • Think faster.

  • Close deals smarter.

  • Lead stronger.

Here’s the founder formula:

  • Money creates time.

  • Time fuels energy.

  • Energy multiplies results.

Energy is your startup’s unfair advantage—don’t underestimate it.



Final Drop the Mic

Managing time, energy, and money isn’t juggling—it’s engineering a perpetual motion machine.

  • Use money to buy time for what really matters. Focus on growing the Owner’s earnings, no I do not waste my energy by saying this again and again.

  • Use time to recharge and refuel.  

  • Use energy to crush goals and make history.


And when you hit a wall? Step back. Take a break. Play ping-pong, meditate, or binge-watch Shark Tank, or maybe not Shark Tank, I am sure you can find better.  Your energy is the engine of your success.

Stay charged, keep hustling, and remember: with time, energy, and money working together, you’re not just building a startup—you’re building a legacy.


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